01
Enablement isn't training. It's translation.
Training tells people what to do. Translation helps them understand why it matters, and how to carry it into any room they walk into.
02
If sales can't explain it, it doesn't exist.
It doesn't matter how good the product is if the person selling it can't make it land. Clarity isn't a nice-to-have. It's the whole game.
03
Features don't lose deals. Confusion does.
Most lost deals aren't lost on specs. They're lost when buyers couldn't connect the product to their actual problem. That's a story problem, not a product problem.
04
Story isn't a layer on top of the product.
It's how the product is understood. The narrative isn't something you add at the end of the roadmap. It's what makes everything else make sense.
05
Simplicity isn't dumbed down. It's earned.
The clearest explanations come from the deepest understanding. If you can't say it simply, you probably haven't figured it out yet.
06
You are not work you and personal you. You are just you.
A leader said this to me when my world fell apart. It's the most grounding thing I've heard about what it means to bring yourself to work. The whole person is the point.
